Marketing Course
Unit 1
Unit 2
Unit 3
Unit 4
Unit 5
Faculty Review
Rate your familiarity with each topic in the Marketing Course
Unit 1: Introduction to Marketing
Introduction to Marketing
Not familiar
Fully familiar
Understanding Customer Needs
Product Development Process
Unit 2: Fundamental Concepts in Marketing
Needs & Wants Theory
Exchange Theory
Customer Value Proposition
Unit 3: Fundamental Concepts (Continued)
Market Segmentation
Targeting Strategies
Brand Positioning
Unit 4: Case Study Discussions
Amul Case Study
Bajaj Auto Case Study
Kingfisher Airlines Case Study
Unit 5: Marketing in Service Industry
Service Marketing Characteristics
Education Marketing (Symbiosis University)
Banking Service Marketing (HDFC Bank)
Additional Topics
Evolution of Marketing Practices
Modern Marketing Trends
Digital Marketing Challenges
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